safehaven one in 100
The Challenge:
Safehaven needed a way to engage Canadians and raise awareness about children with medical complexities while highlighting the essential role the non-profit plays.
The Solution:
Why ask them to pay attention when you can make them look? Leveraging high-traffic areas, we got Canadians not only to pay attention but also to look out for the 1 in 100 medically complex kids.
Advertising Agency: The Local Collective, Toronto, Canada
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Advertising: Caitlin Keeley
Executive Creative Director, Advertising: Josh Day
Executive Creative Director, Design: Omar Morson
Copywriter: Tori Bradbrook
Art Director: Siobhan Skene
Strategy: Alison Savage
Account Director: Val Traitses
Account Executive: Shea McNeely
Illustrator: Kathleen Fu
PR Agency: Heads + Tales Media Agency: M&K Media