When You’re in Debt, Everything Looks Different
The Challenge:
Farber wanted to extend their 2024 campaign that highlights the unseen emotional burden of debt
The Solution:
A campaign that reminds Canadians of the all-consuming feeling of debt. By transforming everyday objects into symbols of financial stress, we highlight how debt can make even essential items in your home feel more costly than ever.
Advertising Agency: The Local Collective, Toronto, Canada
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Design: Omar Morson
Strategist: Alison Savage
Art Director: Siobhan Skene
Copywriter: Tori Bradbrook
Account Director: Val Traitses
Account Executive: Shea McNeely
Producer: Andrew Schultz
Production Company: Westside Studio
Photographer/Director: Matt Barnes
Audio Company: TA2