Falling for

Hibiscus Skies

The Challenge:

FIJI Water wanted to create a Fall campaign that stood out in feeds, maintaining the calm, stylish, high-end feel of FIJI in a way that inspired FIJI lovers with a story and aesthetic to share. 

The Solution:

Posting sunsets on social media has been a long-running trend, and Canada’s Fall season offers breathtaking sunrises and sunsets in vivid pinks and purples. At a time when social feeds are filled with classic autumnal tones of red, orange and brown, these striking skies in FIJI brand colours in Canadian landscapes are a unique way for FIJI to enjoy the Canadian Fall season. To bring this vision to life, we partnered with local Toronto artist Jade Buckley capture the stunning hibiscus hues of Canada’s skies through 3 watercolour landscapes. Incentivizing engagement through a giveaway of the original artwork and FIJI Water products.

AGENCY: THE LOCAL COLLECTIVE
CCO: MATT LITZINGER
PRESIDENT: KAITLIN DOHERTY
ECDS: OMAR MORSON , JOSH DAY, CAITLIN KEELEY
ART DIRECTOR: SIOBHAN SKENE
COPYWRITER: TORI BRADBROOK 
CLIENT: FIJI WATER
Previous
Previous

Farber